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How to choose effective visuals

"Everything must have a reason." A principle that I learned as a graphic designer that still applies to data visualisation. In essence, everything needs to have a logic to why it's in the visualisation, or it's out.”  Stefanie Posavec

We’d like to introduce you to Sarah.  Sarah runs a bakery business and is looking to present her interim 6 month performance to her shareholders.  Should she do this with charts, tables, both, or neither?

Let’s take a look.