How to understand your audience

“The factors that most influence the success of a visualisation are not technical, they are contextual and, furthermore, human. Viewers are people. People are different. And people are complex.”  - Andy Kirk

Any attempt to present data has to start with understanding your audience. What are their existing expectations and biases about what you are presenting?

Before we think about our chart or table choices, before we think about the story we might want to tell, we must understand our audience.